No question, with so much information, so many links and such short attention spans on the Net these days, it's not easy to drive attention to your message.

Ecards are the perfect vehicle for your message

Ecards are the perfect vehicle for your message. During the holidays, people exchange cheers and congratulations, and such cards are becoming more and more popular for that purpose. They are easy
to use, take little time, and don't need a stamp.

So how efficient an ecard can be? How many users will use it?
How many users will pass it on, spreading your message?

quality, accessibility and interactivity

We believe that with a combination of quality, accessibility and interactivity—not to mention a good sense of humor—ecards can generate a user experience that will create its own buzz. If a card is compelling enough, users will send it to one another, multiplying the traffic.
It works simply:



A user comes to your site, creates an ecard, and sends it to his or her friends. They receive the ecard, and if they like it, they too pass it on to their friends, and so on.

Benefits:

Your brand is exposed to a vast audience. Your logo, tagline and even advertising can be incorporated into the ecard.	Visitors are directed to your website to view the ecard.
Collect user emails to extend your company newsletter subscribers database. 96.6%* of users turn into subscribers.	Make your users work for you! 28.4%* of users who opened a recent the ecard created their own and send it to others.

* this information is based on previous ecard records

You can place your logo in your ecard, your tagline, or even an advertisement. With people continually passing it along, the card becomes a strong viral marketing tool.

The user has to type his friend's email in order to send the ecard. You can also collect the email addresses and offer, for example, a subscription to your company newsletters, for example, in the same form. Since users need to fill out this form anyway, it doesn't require any extra effort.

Ecards work in the same way as traditional cards. They are meant to be sent. The receivers gets a link to your website, where they can view the ecard. So in order to create or view a created ecard, users have to go through your website, which generates traffic, and brings potential customers to you.

You can spend a lot of money on banners or other advertisement. Usually these efforts generate a small percentage of clicks. In order to be successful, you would need a huge amount of traffic? And, when was the last time somebody forwarded your banner
to a friend? Ecards on another hand, are designed to be passed around. In fact, our Halloween ecard was re-sent at the rate of 28.4%! This means that even with modest traffic, you can still reach many users.

You can also read:  Interactive eCard - Case Study